The Art of Digital Typography

How to create readable and beautiful text for the web

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

The Foundation of Good Design

Good typography establishes a strong visual hierarchy, provides a graphic balance to the website, and sets the product's overall tone. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience.

Key Principles

There are three fundamental principles that every designer should master: type scale, line height, and line length. These elements work together to create a harmonious reading experience that keeps users engaged.